Web to Print is the new buzzword in the Printing industry. Many printing businesses worldwide are adopting Web to Print technology to gain its benefits. But what is Web to Print? How does it work? What are its features? And what are its benefits? I know many of you might be having these questions.
That is why we have come up with an article that explains everything about Web to Print solutions. So, without further ado, let us begin.
What is Web to Print Solutions?
Web to Print solutions is a service that offers printing services and products online via an eCommerce storefront. It is sometimes also referred to as a print eCommerce solution or remote publishing. It allows customers to send print files through the internet to the print location. There are also advanced Web to Print systems that combine eCommerce ordering features and digital publishing capabilities.
How Does It Work?
Web to Print operates by offering an online storefront that manages all the marketing materials and the company’s sales. Users can visit the solution via a web browser and place orders like T-shirts, business cards, brochures, booklets, etc.
You can upload your company’s branded design files into the Web to Print solution. With this, the files will become visible to the end user. Customers can also personalize with instant proofing.
This offers control to users over their creations and designs of various marketing content. It also ensures that they are not compromising on quality. In addition, it also reduces the turnaround time for the printing process.
In addition, orders placed via Web to Print solution are stored so that reordering becomes easier for customers.
Web to Print portal streamlines the ordering and production of print. It also reduces the time spent on important elements of your projects. It also helps you to focus more on the final product.
Major Features of Web to Print Solution
Multiple User Capability
The Web to Print solution helps you to set up self-registration. You can also set a list that can be imported to allow multiple users. Each user can have personal assets along with a unique personal address book. One can automatically insert information from a user’s stored profile into a customizable printed item. This speeds up the personalization process.
Custom Catalogs
This feature filters items so that they are only visible to certain divisions and departments. This helps businesses to restrict what items users can view and order. You can also offer different groups of dealers, users, and franchises with different ordering volumes and prices like gold, silver, bronze, or platinum levels.
Instant Proofing
This feature allows users to proofread the customizable items immediately. This eliminates a lot of time that would otherwise be spent on proofreading.
Inventory Management
This feature displays stock levels within the catalog. Moreover, automated notifications along with low stock settings can assist in managing inventory items. Users can review order history and check prior order history, which helps the admin make better and informed decisions for replenishment.
Key Benefits of Web to Print Solution
Increase Business Efficiency
One of the major benefits of using Web to Print solutions is that it saves money and time by eliminating manual steps in the production process. With this, you no longer have to go through manual procedures such as laser, inkjet printing, paper handling, and binding. Instead, you can use Web to Print
Solutions directly from the website, avoiding any interaction from staff members. This also allows your staff members to focus on more important tasks.
Increase Customer Loyalty
With the help of Web to Print solutions, you can print personalized products for your customers. This is a sure-shot strategy to enhance brand awareness and customer loyalty. You can also offer special offers and discounts on custom-printed products to incentivize customers’ returns. In addition, you can also use this as a promotional tool to attract new customers.
Round-the-Clock Availability
With the help of Web to Print storefront, printing businesses can offer their services round the clock. The only exception is minimal downtime due to system upgrades or updates during weekends or off-peak hours.
Automated Workflow and Flexibility
With the pandemic causing the downfall of brick-and-mortar stores, eCommerce storefronts are bound to get more visitors. Another reason people prefer online stores over offline is that Web to Print offers flexibility and convenience. Here, customers can shop online at their preferred time and then get it delivered to their place.
The automated workflow also plays a major role in this. Customers can simply browse products, calculate quotes in real-time for printing jobs, choose and customize editable and print-ready templates, and lastly, place an order with the Web to Print design software.
Here, you must ensure that customers are able to place orders for a group of items as well as for individual items by uploading the artwork from any device like mobile and desktop.
Leverage Data Collection
Web to Print solutions is best for creating reports. Admins can also make reports based on per item, the whole organization, at any time. This report helps discover the patterns and anomalies in the customers’ purchasing habits. For instance, you can set up your inventory specifically for high-volume orders based on the last year’s sales report. This helps you to come up with a futuristic strategy based on the collected data.
Conclusion
Web to Print is the way forward for print businesses. This new-age printing approach makes printing a breeze for both customers and administrators. If you are a printing business that is still using the traditional way, you must adopt Web to Print as soon as possible.
Or else you might not be able to survive in this cut-throat competition. You can search for a suitable Web to Print solution for your business. For this, you must ensure that the Web to Print solution has all the features that match your business requirements and budget.
